Description
Cornetto today announces the next chapter of its ‘Unwrap the Summer’ platform and collaboration with photographer and storyteller Sam Youkilis, known for making Mediterranean lifestyle moments go viral. Inspired by a simple yet universal summer ritual, the campaign brings the idea of “unwrapping” to real life—capturing people shedding layers along the coast and revealing moments of freedom and spontaneity.
Developed by LOLA Madrid, the renewed campaign takes a documentary-inspired approach, capturing the subtleties of summer and the intimacy of real-life gestures. Youkilis scoured the Italian coastline, seeking fleeting, sun-soaked scenes that define the season—turning everyday rituals into visual stories.
Built for a creative and advertising audience, the campaign blends Youkilis’ signature observational style with Cornetto’s platform idea—using everyday gestures, coastal details and human interactions to create a series of intimate vignettes designed to feel discovered rather than staged.
This professional campaign titled 'Unwrap the Summer' was published in Italy, Spain, and United Kingdom in April, 2026. It was created for the brand: Cornetto, by ad agency: LOLA Madrid. This Digital, Integrated, and OOH Outdoor media campaign is related to the Confectionery, Snacks and Food industries and contains 5 media assets. It was submitted 38 minutes ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Cornetto Team:
Global Ice Cream Chief Marketing Officer: Julien Barraux
Global Vice President: Leyal Eskin
Global Brand Lead: Hazal Kantman
Global Brand Manager: Radia Ahsan
Junior Brand Manager: Rita Simoes, Kateryna Popil, Patricia Matei
Senior Regional Advertising Producer: Anthony De-La-Vieuville
Creative agency partner: LOLA Madrid
Executive Creative Director: Tomas Ostiglia
Creative Directors: Jorge Zacher, Dante Zamboni
Creative Team: Fabio Tridenti, Ignacio Galardi
Designer: Ferran Solà
Chief Executive Officer: Tom Elliston
Account Supervisor: Pablo López-Tafall
Account Executive: Yuanci Vidal
Head of Strategic Planning: Camilla Facín
Strategy Director: Bruno Yanagui
Head of Production: Felipe Calviño
Producer: Jorge Saade, Luisa Ojeda
Production Company: Mini Title
Director: Sam Youkilis
Executive Producer: Lola Sharrock
Production Company: To The Moon Studios
Executive Producer: Camilla Tisi
Sr Producer: Olga Dolbilova
Producer: Mariana Padin
Production Coordinator: Giorgia Fuzio
Location Manager: Chiara Gargiulo
Unit Manager: Gianluca Porazzo
Production Coordinator: Andrea Ciambelli
PA: Emiliano Righetti
DOP: Andrea Dutto
1st Camera Assistant: Patrick Giacomelli
2nd Camera Assistant: Chiara Calio
Production Designer: Cristina Ramos
Production Design Assistant: Anna Morell
Photographer: Sam Youkilis
1st Light Tech: Alex Cacciabue
Local Light Tech: Daniele Fiocco
Digi Operator: Gaia Mattioli
Post production: Comppo
Retouch: Arte Pixelado
