A series of untranslatable words from all over the world
eTranslate - translate the untranslatable
About - eTranslate is a professional translation agency that handles tasks for individuals, companies and organizations of all industries. They pride themselves in representing a group of carefully handpicked translators – all with several years of professional experience and only translating from and to their own mother tongue. But how do you showcase the importance of competent language knowledge in a world with a rising supply of AI-powered translation?
Concept - We made it our mission to show that all languages are complex. Translation of language is not a mathematical equation with an objective and definitive result - translation is a subjective interpretation, which is characterized by the translator's understanding of the industry and culture of the language. This way, we could visualize the close bond between the translator as a person and the value of the translation itself, thus positioning eTranslate as the ultimate provider of quality translation services.
This professional campaign titled 'Untranslatable' was published in Denmark in July, 2022. It was created for the brand: eTranslate, by ad agency: pelle.studio. This Film medium campaign is related to the Professional Services and Public Interest, NGO industries and contains 2 media assets. It was submitted 9 months ago.
Executive producer: Pelle Axel von Schantz Iversen
Director: Mattis Huus Heurlin
Cinematographer: Milan Bjørnild
Production coordinator: Sofie Madsen
Post production: Reprise
Sound technician: Johan Høyer
Production company: pelle.studio
CAST: Iara Hansen, Chloe Hansen, Eva Sandersen, Benjamin Harder, Shizüka Minagawa, Minaka Ono, Leonardo Satria, Valentine Susilo, Frederik Stenum, Alejandro Martinez, Clara Herman, Bertram Titus Angelo Heurlin, Andrea Samaniego, Ivan Meissl, Bruno Odetto, Mariana Awela, Gerald Geerink & Dia Jovanovic
THANKS TO: Only Rental, Jonas Møller, Fern Film, Mikkel Kastberg, Jeppe Kolstrup, Supersonic, Anne Heurlin, Steen Iversen, Mette Horn ,Mette Lembek, Nick Jensen & Frederik Wilfert
Shot on ARRI ALEXA MINI LF & REHOUSED CONTAX ZEISS