Kalevala Jewelry

Untamed Beauty

Agency: IVALO


The iconic Finnish brand, Kalevala Jewelry, celebrates its 80th birthday with the Untamed campaign created by Ivalo Creative Agency. Kalevala Jewelry’s new slogan, Untamed beauty, invites women to become untamed, break the rules, and challenge the conventional image of the perfect woman. Film hits viral immediately after release with 620,000 views in a week which is 10% population of Finland.

This professional campaign titled 'Untamed Beauty' was published in Finland in May, 2017. It was created for the brand: Kalevala Jewelry, by ad agency: IVALO. This Digital medium campaign is related to the Personal Accessories industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: IVALO Creative Agency, Helsinki, Finland

Account Director: Nina Antipin
Creative Director: Ilkka Ruotsalainen
Art Director: Janne Martiskainen
Project Manager: Elina Känkänen
Graphic Design: Toni Pihlaja
Production Company: Mjölk
Producers: Ykä Nieminen, Imppu Tiirikainen
Director: Viivi Huuska
DOP: Julius Koivistoinen
Music Producer: Jukka Immonen / Fried Music
Singer: Yona


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