Description
Texnomart is one of the biggest appliance stores in Uzbekistan, and expanding even more.But, in summer season, the store lost its foot traffic by 23% (compared to last year) Besides, in August, the brand celebrates its birthday in August.
So how to attract more people to the birthday in such a slowdown period?
Texnomart decided to turn birthday sales into TO'Y (uzbek wedding party) sales. Why? Because in Uzbekistan, nobody ignores wedding invitations.
We went all out and organised a real "to'y" experience.
— decorated the shops like in to'ys
— hired a special wedding doorman, "Hassakash"
— designed a special uniform for the staff
— and even collaborated with local music bands with trumpets
People started visiting the stores!
Even our main competitor attended. So no jokes, literally nobody ignores to'y invitations in beautiful Uzbekistan.
Results:
Foot traffic is increased by 50%, in first day
Sales increased by 60%
This professional campaign titled 'Unrefusable Invite' was published in Uzbekistan in September, 2024. It was created for the brand: Texnomart, by ad agency: 605 Agency. This Integrated, Print, and Static Images media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago by 605 Agency: 605 Agency of 605 Agency.
Credits
Creative Director: Otabek Sharapov
Strategy Director: Sevara Asamova
Account Director: Khulkar Sitdikova
Copywriters: Bekzod Nazirov, Sherzod Temirov
Designers: Mirmukhsin Mirakbarov, Daler Badalov
Strateg: Shamsiddin Abbasov
Motion Designer: Bobur Erkayev
Account Manager: Shakhnoza Mirasimova
