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Held around the world every October, Breast Cancer Awareness Month is helping to increase the care and support for information, early detection and treatment of this disease. Each year there are 1.38 million new cases and 458,000 deaths from breast cancer (IARC Globocan, 2008). Breast cancer is by far the most common cancer in women, both in developed and developing countries. Current knowledge about the causes of breast cancer is insufficient, so early detection remains the cornerstone of the fight against this disease. When detected early, a proper diagnosis is made and treatment is available and the chances of cure are high. On the other hand, when it is detected late, it is rare that a curative treatment can be offered. Most deaths (269,000) occur in low- and middle-income countries, where the majority of women with breast cancer are diagnosed in advanced stages due to lack of awareness of early detection and barriers to access. health services. Óptica Billi is a chain of opticians stores in Venezuela that joins this campaign inviting women to fine-tune on sight, take the self-examination and not miss those early signs that could save a life.
This NSFW professional campaign titled 'Unnoticed Breasts' was published in Venezuela in October, 2019. It was created for the brand: Óptica Billi, by ad agency: BBDO. This Print medium campaign is related to the Health and Public Interest, NGO industries and contains 4 media assets. It was submitted over 2 years ago by franceschi: luisana of ZEA BBDO.
Advertising Agency: ZEA BBDO, Caracas, Venezuela
VP Creative: Luisana Franceschi
Creative Directors: José Castro, Jean Paul Alfaro
Art Director: Antonio Siracusano
Illustrator: Antonio Siracusano
Client: Bettina Billi