Ekstra Bladet

Unmasking a Racist Agenda

Agency: Hjaltelin Stahl


In June 2018 the Danish parliament announced that from august 1st it will be illegal for people to wear Islamic veils in public. A law that is not only discriminating towards the less than 200 women in Denmark who wears Islamic veils. But is also in conflict with the Danish constitution.
Only a few days after the announcement, the news media Ekstra Bladet created a Facebook event, called ‘The longest masquerade in Denmark’. Starting on August 1st and till the law has been reversed. The masquerade works as a tool for people to freely wear whatever they want to wear, as the law states that if you’re on your way to a costume party, you’re allowed to wear head garments. A loophole the lawmakers failed to see for themselves, and the loophole Ekstra Bladet used to expose their agenda.

This professional campaign titled 'Unmasking a Racist Agenda' was published in Denmark in September, 2018. It was created for the brand: Ekstra Bladet, by ad agency: Hjaltelin Stahl. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Creative Lead: Kenneth Kaadtmann
Art Directors: Sune Overby, Karl Kristian Krarup Kjaer
Copywriters: Niels Heilberg, Kenneth Kaadtmann
Photographer: Rasmus B Lind


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