Description
Visual Identity Development
For Khozama, a cosmeceutical brand dedicated to reflecting the power of natural ingredients, Marklinica team crafted a modern visual identity that seamlessly blends the essence of nature with contemporary design aesthetics. Our goal was to create a striking visual presence that reflects Khozama's commitment to purity, efficacy, and innovation in skincare and haircare.
Central to our project was the creation of promotional flyers designed in a modern style. These flyers were developed to capture attention, convey the brand's message, and highlight the unique benefits of Khozama's natural skincare and haircare products.
Design Process
Our design process began with an exploration of natural elements and modern design trends. We selected a sophisticated color palette that evokes a sense of freshness and purity, complemented by elegant typography that ensures readability and style. High-quality imagery of natural ingredients and product visuals were incorporated to create a visually engaging experience.
The flyers were designed to be clean and minimalist, allowing the beauty of the natural ingredients to take center stage. Each flyer features a balanced composition of text and visuals, with strategically placed highlights to draw attention to key information and product features.
Modern Aesthetic
To achieve a modern aesthetic, we employed sleek lines and a harmonious balance. This approach not only enhances the visual appeal but also aligns with contemporary design principles, ensuring that Khozama's promotional materials stand out in a competitive market.
Outcome and Impact
The modern visual identity and promotional flyers we created for Khozama have successfully communicated the brand's core values and product benefits to its target audience. The flyers have been well-received, praised for their elegance, clarity, and ability to capture the essence of natural beauty in a modern context. This visual identity has helped establish Khozama as a sophisticated and innovative player in the cosmeceutical industry.
This professional campaign titled 'Unlock the power of nature' was published in Egypt in August, 2024. It was created for the brand: Khozama, by ad agency: Marklinica. This Content, Design, and Print media campaign is related to the Beauty and Pharmaceutical industries and contains 16 media assets. It was submitted 4 months ago by CEO : Rana Mohsen of Marklinica Agency.
Credits
Design house: Marklinica agency
Art Director: Rana Mohsen
Graphic Designer: Sara Anani