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Ford

Unlimit Your World

Agency: Net#Work BBDO

Description

The Next-Gen Ford Ranger needed a powerful launch idea that would embody its positioning of living without limits. The film is not just an exploration of a vehicle’s capabilities, but rather a deeper, emotional longing for freedom, magic and wonder to exist in a world where you feel truly unlimited. The vehicles are portrayed with the immense power to move mountains, haul oceans and heave forests to bridge the gap between adventure and urban life. Showcasing a vehicle that transcends boundaries and unlimits your world in unimaginable ways, redefining what we believe to be possible.

This professional campaign titled 'Unlimit Your World' was published in South Africa in April, 2023. It was created for the brand: Ford, by ad agency: Net#Work BBDO. This Film medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 1 year ago by Mr: Greg De Gidts of Darling .

Credits

Agency:NET#WORK BBDOAccount Management: Alet van Jaarsveld, Napo Tsubane
Agency Art Director: Melanie Moore
Agency Producer: Lerato Monyela, Kirsty Husband
Brand Representative (Client): Doreen Mashini, Hanno Botha, Dale Reid, Madego Lelaka, Tumi Sekgaphola
Chief Creative Officer: Roanna Williams
Creative Director: Julie Thorogood
Strategist: Tebogo Koena, Thando Mxosa
Writer: Nondu Petlele, Sizwe Mbiza

Production Company: Darling
Director: Zee Ntuli
Producer: Melina McDonald, Lorraine Smit
Cinematography: Deon van Zyl
Art Director/Stylist: Pierre Vienings

Animation /VFX Company: Black Ginger
Editing Company: Post Modern
Editor: William Kalmer
Music & Sound Composition: Chris Letcher
Post Production Facility: Post Modern
Recording Studio: Sterling Sound / Lorens Persson
VFX Operator: Black Ginger

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