People like to embrace individuality. Using spots from different animal patterns to create the shape of a bike to highlight it's uniqueness.

This student campaign titled 'Unique as Nature' was published in United States in December, 2023. It was created for the brand: Pinarello, by ad school: S.I. Newhouse School of Public Communications. This Experiential, Integrated, and Print media campaign is related to the Sports industry and contains 1 media asset. It was submitted 4 months ago.


Advertising School: S.I. Newhouse School of Public Communications
Art Director: Olivia Riddoch
Copywriter: Olivia Riddoch
Instructor: Mel White


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