Karl Fazer


Agency: SEK


The Finns are not exactly famous for showing their feelings. No matter what the situation, the world has accustomed to see them calm, cool and collected. The brand new ad of Fazer Blue, Finland's most loved chocolate, seems to prove THAT all wrong! Far from the usual ad imagery, 'Unforgettable' is a short story full of emotion. In its 85 seconds, it manages to evoke feelings that are not often found in ads, and as result its getting tears out of even the most reserved of Finns. So grab a tissue.

This professional campaign titled 'Unforgettable' was published in Finland in February, 2017. It was created for the brand: Karl Fazer, by ad agency: SEK. This Film medium campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 7 years ago.


Advertising Agency: SEK, Helsinki, Finland
Creative Director: Lars Busekist
Art Director: Heini Puha
Copywriter: Marjo Taura
Director: Rune Miltton
DOP: Tuomo Virtanen
Production Company: Front Desk

Irish Examiner
Fuel Transport


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