Description
For the HUAWEI Mate foldable series, folding becomes a visual language rather than a mechanical demonstration. Through a sequence of air gestures, the performer appears to unfold the product’s design features, as invisible layers respond to the movement of a hand.
Live action and CG meet halfway: human movement guides the story, while precise digital imagery reveals the form and possibilities of the device. The result is a product film that makes technology feel tactile, intuitive and human.
Full film and project: https://www.behance.net/gallery/238552225/HUAWEI-Mate-XT-Product-Video
This professional campaign titled 'Unfolding Possibility' was published in China in November, 2025. It was created for the brand: Huawei, by ad agency: Think & Action. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 3 hours ago by CCO: THINK & ACTION of THINK & ACTION .
Credits
Creative Director: Quentin Zhang Qu
Director: Quentin Zhang Qu
