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Under Armour

The SlipSpeed Mega activation launch

Agency: Code of origin

We’re bringing the heat with the new bad boy—Slipspeed Mega, right in the city of lights and nightlife! Grab yours now and flex those dual vibes!

Description

Bringing the Stage to Your Screen through our perspectives.

The SlipSpeed Mega activation launch in KL, Malaysia was all about mixing streetwear style with performance to grab the attention of trendsetters. Our agency didn’t just promote the shoe—we created a fun, immersive experience that brought the brand to the streets.

We turned public spaces into cool, interactive environments where fashion met function. From urban playgrounds to walkable art, the activation caught people’s eyes and connected them to the brand in a fresh way. Every detail fit the brand’s vision, leaving a lasting impression that resonated with the streetwear culture.

Activation:
1. Slip&sip cafe
2. DJ.live
3. YIMBY
4. Spin’n’Shoot
5. Catch Stick if you can
6. Grip or Slip
7. Train Coach
8. Slip Walk
9. Slipspeed Live Graffiti’s

This professional campaign titled 'The SlipSpeed Mega activation launch' was published in Malaysia in August, 2024. It was created for the brand: Under Armour, by ad agency: Code of origin. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 7 days ago.

Credits

Client: Under Armour MY (Malaysia)
Agency: Code of origin & Cidof
Director: Azrir Ramli (fish)
Producer & Floor Manager: Ameerul'ameen
Art Director: Azrar Ramli
Art Department: Senilab
Technology: Matahari
Creative Director: Hidayatullah
Seniour Designer: Amir Ismail
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