Undeniable Voice of Art

Creative Growth, the first organization dedicated to supporting artists with developmental disabilities, has teamed up with creative marketing company, John McNeil Studio to unveil its new brand and campaign.

The new campaign, centered on “the undeniable voice of art,” brings a refreshed logo, identity, brand film, and strategy that centers around Creative Growth’s mission. Ibby Sasso, Director of Marketing and Communications at Creative Growth, notes that this rebrand is not just about celebrating their milestone but also about challenging norms and advocating for artists with disabilities. "Our new brand reflects our commitment to challenging norms and making a meaningful impact on the art world," said Sasso.

The campaign is designed to let the artists' voices shine. Gerald Lewis, Executive Creative Director at John McNeil Studio, explained that the goal was to create a brand that’s "simple, honest, and genuine," allowing the art to be the focus. A short film featuring artist William Scott captures this essence, showing how Creative Growth has become a sanctuary for artists to explore and express themselves authentically.