Unbreak the Internet
At The Trade Desk, we are always talking about the quid pro quo of the internet, but the average consumer still isn’t thinking about how big tech’s control over the internet is affecting them personally,
The new campaign subtly calls out those players in big tech, shining a light on how their tactics and behaviors are “breaking” the internet. We want this campaign to reach everyone from journalists to entrepreneurs, calling for everyone to come together to do our part to improve the internet.
We’re buying media mostly through our platform – including streaming TV – as well as targeted buys on the very platforms we’re inferring against.
The campaign also includes unique DOOH creative that is going live near the site of major industry events this week throughout the country.
This professional campaign titled 'Unbreak the Internet' was published in United States in May, 2023. It was created for the brand: The Trade Desk, . This Integrated medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 4 months ago.