Description
Marklinica created the Christmas PR box for Roots and Rose with one goal in mind: to design an unboxing experience that feels warm, nostalgic, and unmistakably magical. Every detail inside the box was crafted to turn skincare into a holiday moment filled with emotion, charm, and the signature elegance of Roots and Rose.
The concept
The box is built around a hand-painted Christmas house illustration, chosen for its nostalgic warmth and ability to instantly evoke the spirit of the season. Deep reds, glowing windows, and soft snow textures create a theatrical, story-like atmosphere inspired by classic holiday memories.
The experience
Inside, the layout is curated to feel thoughtful and premium. Each product has a dedicated place, surrounded by warm lighting accents and a rich festive palette. A special letter from “Santa’s HQ” adds a storytelling layer that transforms the PR box from simple packaging into a memorable Christmas keepsake.
Art direction
Soft shadows, glowing red tones, and cinematic lighting highlight the richness of the brand. The visual direction blends festive charm with luxury cues, making the unboxing feel personal, warm, and emotionally fulfilling.
The Roots and Rose Christmas PR Box is not just a seasonal package.
It is a holiday moment designed to be kept, remembered, and felt.
This professional campaign titled 'Unboxing the Warmest Christmas Story' was published in Egypt in December, 2025. It was created for the brand: Roots&Rose, by ad agency: Marklinica. This Design, Digital, and Print media campaign is related to the Beauty industry and contains 6 media assets. It was submitted about 4 hours ago by CEO : Rana Mohsen of Marklinica Agency.
Credits
Art Director: Rana Mohsen
Brand Designer: Rowan Hamada
Agency: Marklinica
