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Mars

Un-Shareable Candy Pack For All Pink Packs

Description

What does it mean to be a Pink STARBURST? Putting yourself first! To encourage this newfound “me-first” mentality, STARBURST is debuting its first un-shareable pack of candy – the All Pink Un-Share Pack. A twist on the candy aisle favorite, the “share pack,” the new Un-Share Pack is flipping the concept on its head to encourage consumers to prioritize themselves.

Created in partnership with Mycube Safe and its biometric technology, the limited-edition, ultra-chic safe can only be opened using your unique fingerprint. The All Pink Un-Share Packs are intended to serve as a daily reminder to rediscover those little moments that bring joy and, of course, to never share your Pink STARBURST.

In support of the brand's self-love platform, STARBURST is partnering with digital media maven and self-love advocate, Tefi Pessoa, to spotlight a shared mission of empowering individuals to embrace their inner Pink STARBURST and celebrate what makes each person shine. Pessoa will be creating social content on behalf of STARBURST that shows the All Pink "Un-Share" Packs in action and reminds people to put themselves at the top of the to-do list.

This professional campaign titled 'Un-Shareable Candy Pack For All Pink Packs' was published in United States in September, 2022. It was created for the brand: Mars, . This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 2 months ago.

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