This campaign was designed to keep on implementing the Schweppes' positionning "So chic, unexpected and for adults only". The objective of the campaign was also to present the whole range of flavours by putting forward the fruits' perception. The Photographer and Director David LaChapelle has created an elaborated and coloured set-up to direct the famous actress Uma Thurman.
This professional campaign titled 'Uma, Tonic, Uma, Lemon, Uma, Multifruits Agrum, Uma, Agrum' was published in France in December, 2011. It was created for the brand: Schweppes, by ad agency: Fred & Farid. This Outdoor medium campaign is related to the Non-Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 11 years ago.
Advertising Agency: FRED & FARID Paris, France
Creative Directors: Fred & Farid
Copywriters: Frédéric Raillard, Farid Mokart
Art Directors: Frédéric Raillard, Farid Mokart, Feng Huang
Photographer: David Lachapelle
Client Account Direction: Hugues Pietrini, Stanislas de Parcevaux
Agency Account Management: Nathalie Chopra
Agency Art Buying: Carmela Guiragossian