The frameless and removable design provides hikers an ultralight hiking experience with the 14 oz REI Co-op Flash 22 backpack.

This student campaign titled 'Ultralight ' was published in United States in May, 2022. It was created for the brand: REI, by ad school: S.I. Newhouse School of Public Communications. This Design, Direct, and Print media campaign is related to the Hospitality, Tourism, Other, and Personal Accessories industries and contains 1 media asset. It was submitted almost 2 years ago.


Advertising School: S.I. Newhouse School of Public Communications
Art Director: Huiyi Jing
Copywriter: Huiyi Jing
Instructor: Mel White


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