Fevicol Social Distancing | Social Experiment
Fevicol Social Distancing | Case Study
Description
A lot of people became quite casual about the safety norms once lockdowns were relaxed. That’s why India’s largest adhesive brand, Fevicol, thought that it would be prudent to give a gentle reminder to maintain social distancing. We literally stuck every alternate table to its chair to prevent usage. Hilarious reactions ensued as people ignored the signs and still tried to sit at these tables. This activation eventually became a film that helped our message reach 224.5 million people online. It certainly reinforced the message of social distancing, but also reinforced Fevicol’s brand proposition of being the ultimate bond.
This professional campaign titled 'ULTIMATE BOND'S ULTIMATE REMINDER' was published in India in March, 2021. It was created for the brand: Fevicol, by ad agency: Schbang. This Content, Experiential, and Film media campaign contains 2 media assets. It was submitted about 1 year ago.
Credits
Advertising Agency: Schbang
Production Company: Schbang Motion Pictures
Creative Group Head: Jay Morzaria
Creative Director: Aditya Mehendale
Creative Team: Puru Agarwal, Neha Wahi, Karikeya Mishra
Account Management: Viren Chhabria, Amisha Gulati, Rahul Hansraj, Shourya Porwal
