Air Canada: Tyler’s Walk
Description
This is the true story of Tyler McGregor, a once-elite OHL prospect whose dream of playing professional hockey ended the day cancer took his leg. His story starts the day Tyler was supposed to be drafted: April 10, 2010. It’s told through his very first walk post-surgery, each step down the hospital hall triggering memories. As he moves forward on crutches, he confronts the moments that shaped him: the player he once was, the diagnosis that changed everything, and the painful fight to begin again.
But with every step, a new future comes into focus. Tyler sees not just his past, but the version of himself who discovers sledge hockey, stumbles, rises, and ultimately, captains Team Canada. His walk ends in the tunnel at Milano Cortina 2026, present day Tyler on the ice, face-to-face with his 15-year-old self who thought his dream was gone. It’s in that moment that both his past and present self understand that they’ll not only reach their dream, but exceed it. Because Tyler didn’t just rebuild his dream, he built a greater one.
This professional campaign titled 'Tyler's Walk' was published in Canada in January, 2026. It was created for the brand: Air Canada, by ad agencies: Nimiopere, Spy Films, and TBWA\Canada. This Film medium campaign is related to the Travel and Tourism industry and contains 1 media asset. It was submitted about 2 hours ago.
Credits
Credits - AC Olympics Tyler's Walk
THE CREATIVE
Client Air Canada
Campaign Title Tyler’s Walk
Category Airline
Media TV, Cinema, OLV Web, Social (META, Tiktok, Snapchat), In-flight entertainment, Arenas, Airport OOH, AC owned channels
Client Names and Title
Andrew Shibata Vice President, Brand
John Xydous Sr. Director, Brand Strategy and Content Marketing
Annie Couture Sr. Manager, Brand Marketing Content
Anda Marciuc Manager, Brand Content Marketing
Martine Boulerice Director, Brand Marketing – Quebec and Aeroplan
Véronique Poulin Senior Manager, Sponsorship Marketing
Natalie Nitsotolis Manager, Sponsorship Marketing
Agency Credits
TBWA Canada [Creative Agency]
CEO: Bryan Kane
Chief Creative Officer : Nancy Crimi-Lamanna
Chief Strategy Officer: Shelly Brown
Head of Corporate Communications and Reputation: Tim Welsh
Executive Creative Director: Jeremiah McNama
Associate Creative Director: Cody Sabatine
Associate Creative Director: Joseph Vernuccio
Art Director: Cody Sabatine
Copywriter: Joseph Vernuccio
Sr. Vice President, Strategy: Shelagh Hartford
Vice President, Content Lead: Ravi Singh
Group Account Director: Erin Brown-Vandecruys
Account Director: Caiti Murray
Montreal
Vice President, Head of Creative: Sylvain Dufresne
Associate Creative Director: AJ Poirier
Copywriter: Ariane Gagné
Copywriter: Marie-Christine Lessard
Senior Broadcast Producer: Anick Rozon
Omnicom Production [Creative Agency Production]
Vice President, Broadcast: Sarah Michener
Senior Broadcast Producer: Josh Malone
Production Credits / Crédits production
SPY Films [Production]
Director: Kevin Foley
Executive Producer: Marcus Trulli
Executive Producer: Eugene Marchio
Executive Producer: Aasttha Khajuria
Line Producer: Andy McLeod
Director of Photography: Paul Meyers
Production Designer: David Dennis
Production Manager: Peter Vanstone
Wardrobe Stylist: Trish Venema
Casting : Jigsaw Casting
Nimiopere Editorial [Offline Edit]
Editor: Graham Chisholm
Executive Producer: Julie Axell
Executive Producer: Jenna Edwards
Assistant Editor: Lucas Wurstlin
TANTRUM Studio [VFX and Finishing]
Creative Director: Dominik Bochenski
Executive Producer: Victoria Holt
Producer: Margarita Ryenes
Finishing: Dan Ciancone
Finishing: Bala D
Compositor: Davide DiSanto
Compositor: Piers Larchet
Compositor: Laura Pino
3D Artist: Dominik Wojtarowicz
3D Artist: Rogerio Miyagi
3D Artist: Steve Choptiany
Online Assistant: Braden Wannamaker
Alter Ego [Colour]
Supervising Colourist - Partner: Wade Odlum
Executive Producer: Jane Garrah
Colour Assistant: Daniel Saavedra
6 Degrees [Music and Sound]
Sound Director, Music Supervisor: Dan McManus
Producer: Julia Cairns
Re-record Mixer & Sound Designer: John Iaquinta
Assistant Audio Editor: Pete Irwin
Foley: Wojciech Iskierka
Foley: Krzysztof Cholewa
Foley: Jan Rey
Composer, Original Score: Anné Kulonen
Studio Lamajeure [Music and Sound]
Sound Director, Music Supervisor: Donevan Adams
Media Team
Air Canada Media Desk
Marketing Advisor: Marli Noyek
Marketing Manager - Performance: Li-Ann D’Souza
Digital Media Support Analyst: Mia Lamanna
Digital Media Support Analyst: Tiana Kam
Initiative
Group Account Director, Communications Design: Kinnon Hurst
Manager, Communications Design: Lauren Weisbarth
Supervisor, Communications Design: Sarah Foster
Communications Designer : Yashita Atmaram
Public Relations
Weber Shandwick
PR by Weber Shandwick Canada
