Two pack

Agency: 358


The first 2 packets follow a smoker all his life (addiction develops during the first 50 cigarettes). 358 Helsinki made a documentary where those two packets follow smokers - both common and famous. First, they asked who is the most famous Finnish smoker? The most common answer was Idols 2007 winner, Heavy Ari. They tried to get an interview through his record company. It didn't work out so they started following him, which lead to a confrontation shown in the documentary. Check out the video:

This professional campaign titled 'Two pack' was published in Finland in October, 2010. It was created for the brand: Syöpäjärjestöt, by ad agency: 358. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: 358 Helsinki, Finland
Copywriter: Erkki Izarra
Art Director: Ale Lauraéus
Agency Producer: Markku Mäntymaa
Account Manager: Milla Kokko
Director: Tres Perunas / Tuknuk
Photographer: Pekka Mustonen / Ikon Graphics


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