Twist on Turkey Tradition with Latest Round of Roto-Rooter

Dry Run “Escape Room” Strategies Prep Plumbers for Busiest Day of the Year

As Thanksgiving Day nears, Doe-Anderson rolls out its latest round of Roto-Rooter work to spotlight the true masterminds behind the busiest day of the year for plumbing problems. The agency’s light-hearted vignette sets the stage for the various challenges of the day while giving a shout out to plumbers everywhere.

Executive Creative Director Miles Harvey comments: "Our goal with the Roto-Rooter brand on social is to always make content so entertaining, engaging and relevant that people forget they're interacting with a plumbing brand. We want our audience to actually want to hear what Roto-Rooter has to say on any given day — and the best day of the year to live up to that challenge is Black Friday. In the plumbing trade, they call it Brown Friday because it's the busiest day of the year and it's become a tradition for us to do something out-of-the-box and unforgettable for Roto-Rooter social that day. This year, we tapped into the ongoing social challenge trend by putting our plumber characters in a Brown Friday themed Escape Room. It's visual eye-catching, utterly ownable, and entertaining. Plus, you learn a bit about plumbing along the way. But more importantly, you learn who to call when Brown Friday backs you into a corner."