Broadway shows that are seemingly innocent have been revealed to be twisted at heart
Description
Client: Twizzlers
Main Message: Twisted.
Target Audience: Ages 21-28
Insight: Twizzlers is a candy that is always picked last
(20% of 18+ choose licorice)
https://reports.mintel.com/display/1147481/?fromSearch=%3Ffreetext%3Dfavorite%2520candy%26resultPosition%3D3
Big Idea: If Twizzlers are your favorite candy, you might be a
little bit twisted
Execution: A campaign showing twisted things people do caused by eating Twizzlers
This student campaign titled 'Twised' was published in United States in December, 2022. It was created for the brand: Twizzlers, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Drew Bartelstein.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Drew Bartelstein
Copywriter: Meghan Gulley
Instructor: Mel White
