Broadway shows that are seemingly innocent have been revealed to be twisted at heart


Client: Twizzlers

Main Message: Twisted.

Target Audience: Ages 21-28

Insight: Twizzlers is a candy that is always picked last
(20% of 18+ choose licorice)

Big Idea: If Twizzlers are your favorite candy, you might be a
little bit twisted

Execution: A campaign showing twisted things people do caused by eating Twizzlers

This student campaign titled 'Twised' was published in United States in December, 2022. It was created for the brand: Twizzlers, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago by Drew Bartelstein.


School: S.I. Newhouse School of Public Communications
Art Director: Drew Bartelstein
Copywriter: Meghan Gulley
Instructor: Mel White


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