Today, with smart phones taking hold of our society there are more distractions than ever. There are endless things to stray your attention from what matters, and in this case – the road. There is always a post more important than the truck coming toward us. Or a tweet that should be dealt with before that turn ahead. This is a campaign that aimed to raise awareness socially and in national newspapers to tell people to put the phone down.
This professional campaign titled 'Tweets, Perfect Picture, Reactions' was published in Canada in January, 2018. It was created for the brand: KIA, by ad agency: Innocean. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 5 years ago.
Advertising Agency: Innocean Worldwide Toronto, Canada
Creative Directors: Gerald Schoenhoff, Arron Isaac, Mirko Greenwood
Art Directors: Arron Isaac, Jeff Popovich
Copywriters: Kurtis Martin, Emily Powell