To promote the upcoming release of Rings, we re-created the franchise's iconic TV exit scene inside a real electronics store. Hidden cameras captured the surprised reactions of unsuspecting customers as they witnessed Samara crawl out of a TV set into real life.
This professional campaign titled 'TV store prank' was published in United States in January, 2017. It was created for the brand: Rings, by ad agency: Thinkmodo. This Experiential medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Thinkmodo, New York, USA
Creative Directors: Michael Krivicka, James Percelay
Director / Producer: Michael Krivicka, James Percelay
Producer: Sam Pezzullo
Editor: Michael Krivicka
Photographer: Emon Hassan