Sometimes, you just need a little outside advice when it comes life’s biggest questions — especially on how to save money. And coming soon, look no further than TV Dad — brought to you by Progressive.

Inspired by family sitcom-style comedy, Progressive and creative agency Arnold Worldwide will preview the new “TV Dad” creative beginning January 16th. Starring one of TV's most truly iconic dads, TV star Reginald VelJohnson as “the best pretend dad that you’ve never had.”

Along with a classic “sitcom” theme song opening, in a series of TV spots and social films, Progressive’s TV Dad will dish out the fatherly wisdom. Everything from love, family, and even his hot take on other topics. But the most important lesson of all? Drivers who switch to Progressive could save nearly $700 on average. So, listen to your TV Dad — he knows it all.

This professional campaign titled 'TV Dad' was published in United States in January, 2023. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 1 media asset. It was submitted over 1 year ago.


Client: Progressive Insurance
Agency: Arnold Worldwide
Chief Creative Officer: Sean McBride
SVP, Group Creative Director: Donnell Johnson
Creative Directors: Tom Kelly, Doug Harry, Thomas Hair
Associate Creative Director: Roberta Totaro
Art Director: Lacie Johnson, Jerome Marucci
Copywriter: Courtney Hoenicke, Steve McElligott
SVP, Executive Producer: Sean Vernaglia
SVP, Director of Business Affairs: Camara Price
Chief Client Officer: Val Bettini
VP, Marketing Director: Caroline Kozub
EVP, Brand Strategy Director: Catherine Sheehan
Associate Director, Brand Strategy: Kylee Donovan
VP, Digital Strategy Director: Britt Teravainen
Jr. Digital Strategist: Ugonna Nwaoba
VP, Director of Project Management: Priscilla Patterson
Jr. Project Manager: Carlos Linares
Production Company: MJZ
Director: Tom Kuntz
Editorial Company: Cosmo Street
Editors: Aaron Langley
VFX: Brickyard
Color: The Color Refinery
Colorist: Rob Bessette
Casting: Clockwork Casting
Music: JSM Music
Sound Design: Soundtrack
Sound Engineer: Mike Secher


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