Turn Up the Spooky

Govee, the No. 1 brand for household permanent outdoor lights in the U.S.*, today announced the nationwide launch of its new Halloween campaign, "Turn Up the Spooky. Slay Halloween.", starring actress and genre icon Sarah Michelle Gellar.

Known for some of the most recognizable horror and supernatural roles of her generation, Gellar brings a fitting dose of Halloween nostalgia to the campaign. In the new TVC, Govee Outdoor Lights help transform an everyday home into a more cinematic Halloween setting, playing with color, atmosphere and a little after-dark drama.

Bringing a Little Hollywood Home for Halloween
A memorable Halloween setup is rarely about a single decoration or light. It is about creating an atmosphere that carries across the entire property.

Govee's broad outdoor lighting portfolio gives homeowners the flexibility to build that experience from the roofline all the way to the yard. Permanent Outdoor Lights can define the architecture of the home and establish the overall mood, while Outdoor String Lights and Light Bulbs bring color and personality into porches, trees and gathering spaces. Outdoor Wall Lights and Pathway Lights can extend the scene to entrances, walkways and landscaping, adding depth and helping different areas of the exterior feel connected.

Sarah Michelle Gellar also brings her own take on creating atmosphere. "Instead of covering every inch of the exterior in light, choose one architectural or landscape feature to be the focus, such as the roofline, a tree or the front facade," says Gellar. "Leaving some areas darker will make the lit areas feel more dramatic."

Beyond Halloween, Govee's all-occasion outdoor lighting portfolio can evolve with the home throughout the year, shifting from spooky seasonal scenes to holiday celebrations, entertaining and everyday outdoor ambiance.