This page may contain elements which are considered Not Safe For Work.
Using 400mm long swing tags, unsuspecting customers were forced to interact by raising the label and rotating to read the headline. The garment price positioned directly behind on the reverse.
This NSFW professional campaign titled 'Turn him on' was published on May 01, 2007. This Ambient medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 16 years ago.
Advertising Agency: Ad Impact Advertising, Perth, Australia
Art Directors: Drew Ridley
Copywriters: Drew Ridley