Tug of War, Girl, Tug of War, Boy

Agency: VML


LEGOLAND Florida is a theme park designed for kids aged 2-12 years. With only a small age range for them to enjoy the park to its maximum potential, we created campaign that resonates with the insight every parent relates to - their kids are growing up and it is a matter of time before they get pulled towards their teenage lives.

This professional campaign titled 'Tug of War, Girl, Tug of War, Boy' was published in United States in May, 2017. It was created for the brand: Legoland, by ad agency: VML. This Print medium campaign is related to the Recreation, Leisure industry and contains 2 media assets. It was submitted almost 7 years ago.


Advertising Agency: VML, New York, USA
Global Chief Creative Officer:


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