‘Tu Victoria Está Aquí’ (‘Your Victory is Here’)

Agency: Ogilvy


While immigrants come to the United States every day in search of a better life, their journey can be harrowing, and they often face uncertainty and a lost sense of belonging after arriving. Victoria™ Beer has proudly been brewed in Mexico since 1865—making it the oldest Mexican lager beer—and through its new campaign, Victoria strives to ensure all Mexicans in the U.S. know that their “victoria” (Spanish for victory) is within reach. The platform “Tu Victoria Está Aquí” ("Your Victory is Here") welcomes and embraces this growing demographic, honoring their origins while championing their journey to success in the United States. Ryan Anderson, Senior Director of Brand Marketing at Victoria, said: “The story of Victoria is the story of every Mexican who has come to the U.S. in search of opportunity not only for themselves, but for the generations that follow. Our new platform is created for those who fight to preserve their Mexican traditions, while building new ones in America, seamlessly navigating both worlds with cultural fluidity. Victoria is empowering Mexican-Americans to embrace their roots and not just exist here - but thrive here as well.” Isaac Pagan, Executive Creative Director at Ogilvy Chicago, added: “This was not just another campaign for many of us who worked on it – it was deeply personal. We put together a bespoke, borderless team across our Chicago, Miami, Los Angeles, and DC offices with Hispanic, Mexican, and Mexican American creatives and strategists at its heart. We wanted to ensure that the work was rooted in our authentic experiences, and as a result, our personal stories are woven into the campaign. Our deep knowledge and passion for our culture are what make the campaign so meaningful for each of us. We are thrilled to have Faride Schroeder, a young female Mexican filmmaker, as our director for this campaign. Known for producing feature films and long-form narrative pieces, her storytelling experience helped elevate the incredibly rich stories of Mexicans who are staying true to their cultures while thriving in the U.S.”

This professional campaign titled '‘Tu Victoria Está Aquí’ (‘Your Victory is Here’)' was published in United States in May, 2023. It was created for the brand: Victoria, by ad agency: Ogilvy. This Digital and Film media campaign is related to the Alcoholic Drinks industry and contains 3 media assets. It was submitted 5 months ago by Chief Communications Officer: David Ford of Ogilvy.


Client: Constellation Brands
Product: Victoria Beer
SVP, Brand Management – Beer Division: Matt Lindsay
Senior Director of Brand Marketing: Ryan Anderson
Brand Manager: Laura Rico
Consumer Strategy & Insights – Beer Division: Erin Yazgan
Manager, Consumer Strategy & Insights: Chelsy Hutsler

Lead Agency: Ogilvy Chicago
Chief Creative Officer: Joe Sciarrotta
Executive Creative Director: Isaac Pagán
Creative Director: Eduardo Cintrón
CD/AD: Uriel Sanchez
CW: Isabel Benito
Designer: Alexandra Davis
Executive Producer: Gayle McCormick
Senior Producer: Luz Gipson
Managing Director: James Hidden
VP Account Director: Lindsay Deeley
Account Supervisor: Leigh Uffelman
President of Adverting, North America: Chris Beresford-Hill

Production Company: MadreFoca
Director: Faride Schroder
Executive Producer: Ale Saevich
Executive Producer: Iael Feldman

Editorial Company: Picture North
Editor: Christine Wolf
Assistant Editor: Olivia Rose Curry

Color: Company 3
Colorist: Tyler Roth

Music Production: Radish Music
Composer: Maria Vertiz
Music Supervisors: Peymon Maskan
Music Supervisors: Alec Stern
Music Coordinator: Jenna Wilson

Sound Production: Another Country
Sound Designer: Erik Widmark


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