Truth on Tap &Truth to Generations
Schools: S.I. Newhouse School of Public Communication • Syracuse University
Introducing “Truth on Tap” An overlay AI tool automatically applied to all content you view on Yahoo. It delivers real-time truth verification for everything you see on the Yahoo search engine.
We also created “Truth to Generations,” a new AI tool that puts articles into Gen Z slang or any generation’s slang. Even boomers.
In real-time, watch as false content is flagged and corrected with “Truth on Tap” by Yahoo. Take this post on X—the wild west of the internet—where misinformation runs rampant. Now, any inaccurate content you encounter online will be reined in.
In real-time, watch as false content is flagged and corrected with “Truth on Tap” by Yahoo. Take this post on X—the wild west of the internet—where misinformation runs rampant. Now, any inaccurate content you encounter online will be reined in.
In real-time, watch as false content is flagged and corrected with “Truth on Tap” by Yahoo. Take this post on X—the wild west of the internet—where misinformation runs rampant. Now, any inaccurate content you encounter online will be reined in.
Now, you can enjoy language in your lingo. Take this scientific article. Here’s the translation using Gen Z slang.
Now, you can enjoy language in your lingo. Take this scientific article. Here’s the translation using Gen Z slang.
Now, you can enjoy language in your lingo. Take this scientific article. Here’s the translation using Gen Z slang.
Description
Challenge from the Brief: Create a brand activation idea that can help Yahoo reach these consumers in an authentic way, driving brand love and perception shift.
Target Audience: Gen Z
Problem: Gen Z has short attention spans, and they struggle to trust what they read online.
Solution: Serve up the truth straight to Gen Z and make sure they get a kick out of reading it.
This student campaign titled 'Truth on Tap &Truth to Generations' was published in United States in December, 2024. It was created for the brand: Yahoo!, by ad schools: S.I. Newhouse School of Public Communication and Syracuse University. This Design and Digital media campaign is related to the Education, Electronics, Technology, and Media industries and contains 9 media assets. It was submitted 25 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Destiny Erazo
Copywriter: Molly Egan
Instructor: Mel White
Voiceover artist: Hanna LeBerge
