Trust Your Inner-MINI-Logue

Agency: Pereira O'Dell


We’re typically told to buy electric vehicles (EV’s) for unselfish reasons– the environment, future generations, cost savings, etc. While other car companies lean into these reasons to buy EV’s, MINI knows that the real reason people buy a MINI Electric is to treat themselves. We all have the world’s best salesman inside our heads– and most people say you should ignore that voice– you should be practical, be real, be serious. But sometimes, that fun-loving, thrill-seeking, self-indulgent little voice actually knows exactly what’s best for you.

This professional campaign titled 'Trust Your Inner-MINI-Logue' was published in United States in July, 2023. It was created for the brand: MINI USA, by ad agency: Pereira O'Dell. This Digital, Experiential, and Integrated media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 12 months ago.


Brand Team: MINI USA
Vice President of the Americas, MINI: Michael Peyton
Department Head, Marketing, Product and Strategy: Patrick McKenna
Brand Communications Manager: Lisa Randall
MINI Digital Communications: Matthew Shukaitis

Creative Agency: Pereira O’Dell
Co-Founder, Creative Chairman: PJ Pereira
Chief Creative Officer: Robert Lambrechts
Creative Director: Jordan Strode-Young
Creative Director: Spencer Campbell
Senior Art Director: Robyn Frost
Senior Copywriter: Henry Foenander
Senior Copywriter: Will Martin
Copywriter: Cain Luke
Studio Manager, Mechanical Artist: Evan Zelermyer

Director of Brand Management: Erin Shanahan
Brand Director: Catie Coonan
Senior Brand Supervisor: Diana Soloaga
Brand Strategy Director: John Redmond

Director of Social Strategy: Kate Wadkins
Senior Social Strategist: Gaby Ringvald
Community Manager: Rebecca Nañez

Executive Producer: Darbi Fretwell
Producer: Megan Wasserman
Senior Integrated Producer: Dana Canneto
Director of Business Affairs: Shirley White
Business Affairs Manager: Stephany Stinson

Barrelhouse Production:
Producer, Director of Content Production: Josh Diaz
Sound Design & Mix: Joel Hopper, Levology.

AI Development: Current Studios
3D Animation Films: Craftshop

Media: Universal McCann Worldwide
VP, Group Partner: Stuart Turnbull
Senior Manager: Nicole Taddonio


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