The idea was to stamp real weight figures on things such as a newsstand, a truck etc. and challenge people to lift them.
Agency: DDB, Brazil; CW: Aricio Fortes; AD: Denis Kakazu Kushiyama; CDs: Sergio Valente, Julio Andery
This professional campaign titled 'Truck' was published on May 31, 2006. This Print medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 17 years ago.