Tungsram is the largest lighting company in Hungary. They asked us for an irregular recruitment campaign to attract university students. So we devised and built the The Trojan Cube. The Cube asked students about their out-of-the-box way of thinking; they answered by pressing its touch-sensitive fabric. Those who gave the most innovative answers were given real job offers.
This professional campaign titled 'Trojan Cube' was published in Hungary in March, 2019. It was created for the brand: Tungsram, . This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 4 years ago by Creative Director: Sandor Haszon of Laboratory Group.
Advertising Agency: Laboratory Group, Budapest, Hungary
Creative Director: Sándor Haszon
Art Director: Redler Nóra
Art Director: Zoltán Barna
Copywriter: Alex Szénássy
Copywriter: Dániel P. Mészáros
Technical Execution / Hardware-design and Development: Dániel Cseh
Technical Execution / Hardware-design and Development: László András Halák
Digital Production: Márton Tóth
Account Director: Gábor Váradi
Account Executive: Dóra Kemenesi
Account Executive: Flóra Nánássy