Tried & True
Schools: S.I. Newhouse School of Public Communications • The Newhouse School • Syracuse University
Description
Insight: Although very similar, society sees wine making and tasting as a sophisticated and layered cultural experience, however, they do not see tea that way.
Society has a view of wine that elevates it and places it in high culture. There are many similarities between the wine making and tasting process and that of tea, but in America, tea has not received the same love nor cultural status.
Big Idea: Highlight the layered complexities and tastes that come with drinking Twinings.
This student campaign titled 'Tried & True' was published in United States in December, 2022. It was created for the brand: Twinings, by ad schools: S.I. Newhouse School of Public Communications, Syracuse University, and The Newhouse School. This Print medium campaign is related to the Other and Soft Drinks industries and contains 3 media assets. It was submitted over 1 year ago by Julia Gershowitz.
Credits
School: The Newhouse School, Syracuse University
Copywriter: Julia Gershowitz
Art Director: Julia Gershowitz
Professor: Kevin O'Neill
