Part of their evolving “Find Your Place” campaign, the new year-long installment showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams that expose the natural and often chaotic thought patterns we’ve all experienced in the home-hunting process. Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.
This professional campaign titled 'Tribeca, Running Bagels, Roosevelt 2, Mom & Dad, Dog ...' was published in United States in February, 2018. It was created for the brand: StreetEasy, by ad agency: Office of Baby. This Outdoor medium campaign is related to the Professional Services industry and contains 7 media assets. It was submitted over 4 years ago.
Advertising Agency: Office of Baby, New York, USA