HSL provides a flexible travel card for visitors, but how do we get the word out to tourists in town? We did a campaign centered around a series of images featuring positive international hand signs from "heart" to " winning/peace" to "heavy metal" (Finland is the land of heavy metal, hellishly long winters and public transport). All of the hands hold the travel card we want to familiarize to the visitor. The headlines connect the visual to the travel card main message, which is straightforward enough to be understood by even the impatient visitor. The campaign featured posters at Helsinki's main airport, train stations, harbours, all of HSL's own public transportation, and print ads, banners, Facebook cover photos and posts.
This professional campaign titled 'Travel in Peace, All You Need Is…, Welcome to Hel' was published in Finland in June, 2013. It was created for the brand: Helsinki Region Transport, by ad agency: 358. This Outdoor medium campaign is related to the Transport industry and contains 3 media assets. It was submitted over 10 years ago.
Advertising Agency: 358, Helsinki, Finland
Creative Director / Art Director: Ale Lauraéus
Copywriter: Jonathan Mander
Graphic Designer: HP Savolainen
Client Team Director: Kimmo Tupala
Agency Producer: Mari Romanoff
Photographer: Lauri Eriksson / Kuvaamo
Retouching: Jussi Manni / Kuvaamo