Description
Many German employees feel trapped in monotonous jobs. Only 37% use LinkedIn, despite seeking a fresh start. The current LinkedIn campaign films aim to awaken these individuals and present LinkedIn as a solution. We developed a choreography of monotony, bringing the gray office routine to the stage. A dance group performed typical routines in sync, enhanced by a pentatonic sound structure. This combination allowed the audience to feel and question their monotony. In the final moment, LinkedIn offered a perspective shift that resonated emotionally.
This professional campaign titled 'Trapped in Routine' was published in Germany in January, 2025. It was created for the brand: LinkedIn, by ad agency: Philipp und Keuntje. This 360°, Digital, and Film media campaign is related to the Professional Services industry and contains 1 media asset. It was submitted 11 days ago.
Credits
Advertising Agency: Philipp und Keuntje GmbH
Production Company: Ivory Productions GmbH & Co. KG
Service Production: Cuba Films
Director: Simon Pawlik
Director of Photography: Anna Smoronova / The Talent Group
Agency: Philipp und Keuntje GmbH
Creative Chief Officer: Marjorieth Sanmartin
Head of Strategy: Lennart Wegner
Strategy: Isabelle Naasz
Creative Director: Ines Gerlach
Account Director: Lara von Kroge
Senior Producer: Diana Scarfó,
Senior Art Director: Sue Boese
Senior Copywriter: Lukas Bausch
Junior Projectmanager: Jil Westerbarkei
Filmproduction:
Executive Producer: Jan Linnartz
Producer: Fabian Carl
Producer: Christopher Burger
Project Manager: Lisa Marie Pearce
Cuba Films:
Head of Production / CEO: Ingrid Eloranta
Productionmanager: Carol-Liis Männik
Production Designer: Tiiu-Ann Pello
Location Manager: Helar Tappo"
Talents:
Talent 1 (Main): Kira Fasbender / Indeed Models
Ton / Sound / Music: CANJA Audio Culture
Team Ton / Sound / Music: Vanessa Mafra / Eduardo Karas / Filipe Resende
Postproduction: Ivory Productions GmbH & Co. KG / Rio De Post
Edit: 60s: Kuba Tomaszewicz / 20s and Social Version: Victor Haselmayer / Chris Behnisch
Color: Nadia Khairat / MAP Management
Retouch: Marcus Adam / Scanwerk GmbH
VFX: Nicolas Pellkofer
1st AD: Ralf Siig
