Transhumance is the seasonal movement where shepherds transfer their livestock from the highest mountains to plaines. During their 30 days trip, shepherds walk hundreds of kilometers by foot. It’s an Eastern European tradition that dates back thousands of years, and even though it’s happening less and less all around the world, one Romanian shepherd still makes the journey twice every year. Ghiță, the social shepherd who decided to challenge the world by inviting everyone to join him during the transhumance journey.
This professional campaign titled 'Transhumapp' was published in Romania in April, 2016. It was created for the brand: Vodafone, by ad agency: McCann. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: McCann, Bucharest, Romania