To highlight the benefits of Waze for drivers wanting to avoid jams this summer and to position it as the ultimate companion for the road, Other has produced an actual, edible ‘Traffic Jam’, made from types of berries that grow along Britain’s most congested roads like the M1 motorway.
This professional campaign titled 'Traffic Jam' was published in United Kingdom in July, 2021. It was created for the brand: Waze, by ad agency: Other. This Integrated medium campaign is related to the Automotive and Electronics, Technology industries and contains 3 media assets. It was submitted about 1 year ago.
Advertising Agency: Other, UK