Tradicionalmente Rico
Agencies: Publicidad Comercial Mullenlowe Guatemala • Publicidad Comercial Guatemala Mullenlowe
What started as a single mural ended up as one of the brand's biggest plattforms
Case Study
Description
Tampico wanted to strengthen the bond with local markets, so in september, when the national holidays for independence are celebrated we created a campaign that celebrated the countries traditions, and we did it in the most traditional way a campaign could be done.
This professional campaign titled 'Tradicionalmente Rico' was published in El Salvador, Guatemala, and Honduras in September, 2024. It was created for the brand: Tampico, by ad agencies: Publicidad Comercial Guatemala Mullenlowe and Publicidad Comercial Mullenlowe Guatemala. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Drinks (Non Alcoholic) industry and contains 2 media assets. It was submitted 11 days ago by Digital Manager: Mario Limon of Mullen Lowe Guatemala.
Credits
Advertising Agency: Publicidad Comercial Mullenlowe Guatemala
Directora General: Isabel de Bell
Director Creativo General: Rodrigo Costas
Directora General de Cuentas: Maria Pineda
Digital Manager: Mario Limon
Directora de Medios: Patricia Soto
Creativa Digital: Sofía Garcia
Directora de Arte: Valiera Avilés
Digital Account Manager: Silvia Morales
Productor Audiovisual: Jared Recinos
Account Manager: Carolina Rivera
Digital Media Planner: Maholy Melendez
Media Planner: Karla Schlenker
