Tough Love

School: Chicago Portfolio School


Sometimes men can't tell the difference between good and bad facial hair. Barbasol is the shaving cream brand that knows facial hair best (and knows when to get rid of it.) By positioning the brand as a friend who's not afraid to give a little tough love, Barbasol is able to tell men what their friends, family, and significant others really think of their facial hair, encouraging to use the product and put their best face forward.

This student campaign titled 'Tough Love' was published in United States in May, 2019. It was created for the brand: Barbasol, by ad school: Chicago Portfolio School. This Print medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted about 5 years ago.


Advertising School: Chicago Portfolio School, Chicago, USA
Art Director: Cassie Mayfield
Copywriters: Abby Myers, Austin Lafond

Dunkelziffer e.V.
Jorge M. Rodrig...


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