The site: http://tools.giffgaff.com
giffgaff is the first people powered mobile network. It is supported by O2, the uk's biggest mobile brand. Our idea was to use the public to help power the launch campaign by giving them interesting 'tools' to do it. They recieved free calls for a year as an incentive. We are getting hundreds of thousands of hits from increasing number of quirky UGC video content.
This professional campaign titled 'Tool hire' was published in United Kingdom in February, 2010. It was created for the brand: giffgaff, by ad agency: Albion. This Ambient medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted almost 13 years ago.
Advertising Agency: Albion, London, UK
Creative Director: Nick Darken, Andre Moreira
Art Director / Copywriter: Teddy Keen