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Made of bamboo JBS has created a line of underwear you don’t want to take off – no matter what, where, and when. JBS has joined forces with &Partner to create a campaign aiming to make us all understand just how soft their underwear is. Simply 'Too Soft to Take Off'.
This NSFW professional campaign titled 'Too Soft to Take Off' was published in Denmark in August, 2020. It was created for the brand: jbs, by ad agency: &PARTNER. This Integrated medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted over 3 years ago by Marketing Coordinator: Gustav Munksgaard Tranum of &Partner.
Advertising Agency: &Partner, Copenhagen, Denmark