Toilets are a place of progress

Yellow Mustard Advertising Agency is proud to participate in World Toilet Day, observed globally on November 19 to address the crucial issue of sanitation. Through our campaign “Give a Sh*t,” we support the United Nations’ efforts to raise awareness of the global sanitation crisis—a fundamental yet overlooked aspect of public health and dignity.

This campaign, aligned with this year’s theme “Toilets Are a Place of Progress,” brings to light the surprising statistic that 72% of bright ideas are born on the throne. We creatively juxtapose the humble bathroom setting with the profound impact of the ideas it fosters—blended humor with facts to destigmatize the toilet’s role in everyday creativity and innovation.

By engaging with World Toilet Day, Yellow Mustard not only raises awareness about the billions of people without access to safely managed sanitation but also champions the critical goal of ensuring sustainable sanitation for all. Our campaign underscores the belief that great thoughts and societal progress can indeed start where least expected—even in the solitude of one’s bathroom.

“Give a Sh*t” serves as a call to action, reminding us that addressing global sanitation can lead to significant improvements in health, education, and economic opportunities. With this initiative, Yellow Mustard stands as a thought leader, ready to flush away preconceptions and elevate the conversation about this universal and vital issue.