Most toasters seem to only have 2 settings – burnt and not burnt. The R180 toaster from Revolution doesn’t have that problem. In fact, it lets you toast toast exactly how you want it. So to show this MMB took the idea of color swatches and created toast swatches. After all, how many pinks are in the world after all, hundreds, thousands? Which makes color swatches the perfect metaphor. This idea of newfound control over how we can now toast is what drove this execution, driving purchase intent in stores and online where people could be directed to the web site.
This professional campaign titled 'Toaster Swatches' was published in United States in March, 2020. It was created for the brand: Revolution Cooking, by ad agency: MMB. This Print medium campaign is related to the Electronics, Technology and House, Garden industries and contains 1 media asset. It was submitted over 3 years ago by EA: sheena martin of MMB.
Advertising Agency: MMB, Boston, United States of America