Young children often imagine all sorts of scary monsters hiding in furniture making it difficult for them to fall asleep. IKEA, a brand that believes children are the most important people in the world, introduces Tittut. Tittut is a mobile app that will help spark children's imagination to overcome these fears. By providing a tool to further express children's imagination, IKEA turned their fearful nights to a playful bedtime experience.
This student campaign titled 'Tittut' was published in United States in April, 2018. It was created for the brand: IKEA, by ad school: School of Visual Arts. This Digital medium campaign contains 1 media asset. It was submitted over 5 years ago.
Advertising School: School of Visual Arts, USA
Creative Directors: James Kuczynski, Bryan Barnes
Art Directors: Woo Jae Yoon, Hyei Min Park, Yerin Kim