Description
For Grandparents’ Day, Ford Ecuador, in collaboration with the independent agency BBA, launched “Timeless Roads”, a graphic campaign celebrating the wisdom and experience that come with age. The central image captures an elderly person’s hands gripping a Ford steering wheel, where every wrinkle traces a map of roads traveled and memories lived. The message, “The best journeys aren’t measured in miles”, emphasizes that the true value of any journey lies in the experiences, not the distance.
The photograph combines a close-up of the steering wheel with a softly blurred background, conveying motion and continuity. “Timeless Roads” balances aesthetics and emotion, showing how Ford accompanies not just the physical journey, but the journey of life itself, turning driving into a poetic tribute to grandparents and the legacy they leave behind.
This professional campaign titled 'Timeless Roads' was published in Ecuador in August, 2025. It was created for the brand: Ford, by ad agencies: BBA Ecuador and BBA Holding. This Digital and Print media campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted 3 months ago.
Credits
Creative Executive Officer: Bryan Recalde
Chief Operating Officer: Francisco Villamarín
General Account Director: Francisca Frisch
Creative Director: Carlos Rivas
Art Director: Damián Palacios
Graphic Designer: Iván López, Carlos Vera
Community Manager: Mily Merchán
Account Director: Paola Frías
Account Executive: Nicole Herrera
Brand Manager: Daniel Yánez Albuja
