The powerful spot, “Time to Rise,” features actress, model, and activist Corinne Foxx with appearances by TV personality Nigel Barker and his daughter Jasmine, as well as a diverse group of other Girl Up supporters who recite William Ernest Henley’s poem, “Invictus.” It creates a defiant chorus of women with the men in quiet support. Finally, everyone stops and looks defiantly at the camera as Corinne declares the final line, triumphant and alone: “I am the captain of my soul.” As the screen fades to black, text appears encouraging viewers to join the fight for equality at girlup.org/TimeToRise.
Through this effort, Girl Up is looking to tap into the global movement for gender equality to reach and excite a new generation of young women and girls, as well as the men and boys who want to partner with them. The video was produced in partnership with Berlin Cameron, the creative agency on the video.
This professional campaign titled 'Time to Rise' was published in United States in May, 2018. It was created for the brand: Girl Up, by ad agency: Berlin Cameron. This Film medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Berlin Cameron, New York, USA
President: Jennifer DaSilva
Creative Directors: Gio Maletti, Michael Milligan
Account Supervisor: Emily Bond
Executive Producer: Eric Weiss
Production Company: Bella Donna
Executive Producers: Rene Bastian, Mikha Grumet
Director: Lenny Bass