The campaign is called “Time for Soup” (Czas na zupe) and it aims at showing the Poles that a vegetable soup is a healthy dish, which can be eaten anywhere and any time. In 9 Polish cities, the tramways were branded inside and out. During the free tramway ride, the passengers were served a soup, received various information about vegetables in the diet and got free recipes for vegetable soups.
This professional campaign titled 'Time for soup' was published on October 01, 2007. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 16 years ago.
Advertising Agency: AHA, Poland